PR COMMUNICATION FOR AN EYE CLINIC
ASSIGMENT
GOAL
What is the best investment? Is it in education or in travelling? Someone will mention NFT, another S&P 500 and the next one property investments. Maybe…
We believe that the best investment is in your own health. One such investment can be the treatment of an eye defect at the Lexum eye clinic.
Since 2019, we have been providing the Lexum clinic with the services of a full-service PR agency. We use PR activities to strengthen brand awareness through hundreds of media outlets.
We promote profile interviews and articles on modern treatment options, success rates of procedures, and trends in ophthalmology with representatives of the Lexus eye clinic. We work with patients to prepare their stories about the treatment they underwent and, most importantly, the enhancement in their quality of life following a successful procedure.
We provide journalists with comprehensive information services. Every question is answered promptly. We will provide relevant data on the treatment or disease in question, as well as expert opinions on the subject matter.
Furthermore, we prepare all press releases, infographics, citations of experts, and reader guides for PR campaigns. We arrange for experts to appear on TV and radio programmes. We prepare special formats in cooperation with publishers. We create content for social networks, promote the Lexum brand in outdoor settings, and participate in events.
Our expertise in PR services is evident in the next case study, which demonstrates our proficiency in digital communication and content creation.