VIMCOJIM.CZ
ASSIGMENT
GOAL
I know what I eat! Do you? Well, good for you. But still, if you are not sure whether fried potato chips and soda is the best option for dinner, you can read the website of the Vím, co jím a piju (I Know What I Eat And Drink) initiative, for which we provide not only PR agency services, but also website content development.
The website vimcojim.cz is the only online source of information about healthy lifestyle in the Czech Republic that has each article reviewed by experts. Its objective is to provide people with trustworthy and verified information in a sea of “guaranteed” advice, untruths and half-truths.
The content spans a wide range of topics from children’s nutrition, exercise and various diets to independent food testing in an accredited laboratory.
In addition to website content, we also create content for social media. You can sign up for Facebook and Instagram accounts and subscribe to interesting content. Through live streams, you can ask questions and discuss directly with experts. The YouTube channel features over 130 videos that we produce in collaboration with our expert ambassadors: Karolína Hlavatá, Petr Havlíček and others.
For the Vím, co jím initiative, we developed the Active and Healthy project. We created a mobile application where users can sign up for challenges focused on healthy lifestyle, compete with other users or be inspired by the achievements of others.
In short, to provide the best PR agency services, we do everything we can to ensure that people have access to high-quality and verified information. They can consult with experts and they can participate in programmes that guide them towards a healthy lifestyle.