Video, audio and text

Before creating content, it is advisable to gain an understanding of your customers and develop an appropriate content strategy that outlines the key attributes of the communication. When developing a content strategy, our focus is on defining the personas for which we create test content sets. This is then subjected to a test in the context of PR communication.

Social media posts forms an integral and visible part of PR communication and should therefore be of the highest quality. It is advisable to pay due attention to the posts to ensure that their content aligns with your brand’s content strategy and generates engagement from users. It is important to ensure that social media posts are relevant to the audience and that the style is appropriate for the type of message being conveyed.

The creation of website content is a distinct discipline in itself. It is essential that the result is of the highest quality. While it is important to ensure that texts are free of errors, it is equally crucial to optimise the content of the website for both human visitors and search engine robots. This ensures that the website can be easily traced on search engines. Our PR agency has over twenty years of experience in creating content in various forms; therefore we are well placed to assist with copywriting for websites as well as other formats.

Content marketing for your brand can take many forms. The content can be presented in a variety of styles: bold, educational, entertaining, personal, motivational, or professional. We will ascertain which style your customers respond best to and develop a detailed content strategy based on the test results. This should then form the basis for your PR communications on social media.

A brand should be managed according to clearly defined rules. These rules include the creation of a brand manual, which defines the visual identity of the brand. This approach ensures the brand maintains visual consistency and presents itself in a legible manner to customers.

Social media users love to interact with engaging content, and videos represent an excellent example of such content. It is possible to create promotional spots at a lower cost than producing a TV advertisement. We can create cost-effective promotional concepts for your brand that will resonate with your target audience. An effective social media campaign can be implemented through the use of reference videos or testimonials presented in attractive formats.

In the PR communication of pharmaceutical companies, we have successfully employed the use of patient stories, which depict the experiences of individuals affected by a particular condition. These narratives resonate with both the professionals and the general public, and have been shown to have a tangible impact on the prevention of illness or injury.

It is possible to create effective promotional material without the expense of a TV commercial. We successfully implement low-budget video concepts. Such assets, from original animated infographics to minute-long spots, can be used in a variety of campaigns.

High-quality graphics and design are the foundation of any successful campaign. We provide graphic design for print and digital media, ensuring that your visuals are not only attractive, but also functional. We create visual identities for campaigns and projects that accurately reflect your brand and appeal to your target audience. Our specialisation is in the design of infographics, presentations, banners, and other visuals that communicate complex information in a clear and effective manner. We ensure that the design is consistent with the overall brand identity, creating a uniform and professional appearance across all materials.