SERIES OF VIDEOS FOR VÍM, CO JÍM

How many servings of vegetables should you eat a day and why? Why is protein so important? Are fats bad for us? Why not skip breakfast? What are the risks for vegans? Which is better for our health, exercise or diet?

There are thousands of questions about nutrition and healthy lifestyle. Some answers are straightforward, some need a broader context, and even then there may not be a clear answer. It is for this reason that we decided to create the Vím, co jím (I Know What I Eat) series and answer questions about nutrition and healthy lifestyle through educational videos.

We invited two of the most renowned experts in the field to collaborate with us and put them in front of the camera. In partnership with Karolína Hlavatá and Petr Havlíček, we produced more than 130 videos. The main themes were developed into thematic sets, comprising of 6 to 8 episodes each. All videos are available for viewing on YouTube and other social networks.

To raise awareness, we implemented an effective PR campaign to support the initiative. We offered the thematic sets of videos exclusively to iDnes.cz. For the Ona Dnes magazine, the supplement of the daily Mladá fronta DNES, we prepared a series of articles on the topics. In this way, we launched a successful PR campaign that subsequently gained traction in other media, thereby establishing the Vím, co jím brand as a trusted source of information on nutrition and healthy lifestyle.

By the end of 2021, the number of views on the Vím, co jím YouTube channel alone had reached over 3,500,000. We have also achieved a significant number of daily views on Facebook and Instagram channels, with over 6,000,000 views in total.

In summary, in order to provide the best PR agency services, we endeavour to provide people with high-quality and verified information. They can consult with experts and participate in programs that guide them through healthy lifestyle issues.