MARKETING JOURNAL
ASSIGMENT
GOAL
Marketing Journal (m-journal.cz) is one of the most widely read digital magazines focused on marketing. It continuously brings interesting news from the world of marketing, public relations, advertising and social networks. Since its launch in 2009, the title has gained a steady readership, which is growing year on year, and has become an important media partner for industry events and conferences. Today’s marketing, especially the social media and digital communications landscape, is evolving at lightning speed. As a PR and marketing agency, it is important for us to ensure that our campaigns align with the latest trends. This is why we have created Marketing Journal, which tracks the main trends and updates readers several times a day on new developments in these areas.
The portal currently attracts over 45,000 unique visitors per month. We have a strong social media presence, with over 22,000 followers across Facebook and Twitter. We have 4,000 subscribers to our regular newsletter, which is delivered directly to their inboxes.
Marketing Journal was initially developed as a monthly print magazine and has been available in electronic format since 2009. In 2019, we resumed production of a printed edition, which we send exclusively to our clients and partners.
Our authors specialise in the fields of marketing, advertising, public relations, new media, technology and research. As our reader, you will be among the first to learn about the most creative campaigns in a global context. We publish reports from visits to marketing conferences and share their key ideas in our reports.
Focus is the agency behind Marketing Journal magazine. Marketing Journal aims to keep readers informed about what is happening in the world of marketing and public relations. The target audience is marketers, freelancers or marketing students. Our objective as an agency is to give companies and potential clients a practical demonstration of our PR agency’s skills and our competence in content creation.